Two decades of spin means the public have stopped listening.

Now authenticity is considered a brand’s most valuable asset.

So how can you engage brilliantly with the people you want to reach and win their trust and their business?

Our unique media-training programme ‘No More Robots’ will teach your spokespeople how to be real, authentic and transparent whether it’s on camera, in print or on the airwaves.

We believe the people who represent your brand should be engaging, honest and human, even when things get controversial.

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Media Training

We’ll work with you to create bespoke workshops and strategy sessions built around your organization’s specific goals.

Our coaching is delivered not by ex journalists but by those still in the hot seat.

We’ve got twenty years experience and counting in asking the tough questions.

And we’re in the business of helping you build genuine, scandal proof relationships with your audience.

Our Media Coaching

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No More Robots

Our unique ‘No More Robots’ Media Training Programme guarantees engaging, authentic spokespeople for your brand. Watch their confidence skyrocket.

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London and Mobile Studio

We can bring our mobile studio to you, or we can use our London studio, right in the heart of Westminster.

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Journalist Led Coaching

All of our trainers are working journalists – the sort you’ll find on the telly and on the airwaves right now. They bring a unique perspective and offer scrupulous on-air training.

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Bespoke Training

Our training programmes are tailored to each individual client. We’ve got experience in healthcare, finance and hospitality.

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CEO & Executive Training

Bespoke training to give your executives the edge in their interviews. Let our talented journalists put them through their paces.

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Communications First Aid

Are you a brand that’s forgotten how to use ‘human speak’? Does your communication strategy need a reboot? Want to win the trust of your customers? Give us a call and let’ start a whole new conversation with your customers.

Client Case Study

keepWe’re working with our clients The British Red Cross to media train their executives. Our brief is to create workshops and strategy sessions where BRC staff from across the globe can learn how to deal with every conceivable media scenario they may face.

As staffs from the BRC are bound by their values of impartiality, we are helping them find a different way to tell their story.

We are teaching our delegates how to recognise a great story and to tell it confidently; ditching the corporate speak and delivering compassionate, unique insight that will speak to the audience.

Our experience in global news allows us to provide our clients with in-depth interview training using current News Anchors to put them through their paces.

Our mobile studio provides the backdrop for training and our video and interactive coaching resources make sure the training has a lasting impact on our delegates.

To reinforce why it’s important to understand the inner working’s of the media, we created a film explaining how the British Red Cross is viewed by it’s supporters and why the charities sector may come under fire from the press.

What out clients say about us

“Since the training, we’ve gone form refusing almost every interview out of fear of the press to embracing the opportunities coming our way. Three days after the training day our whole team was posted to Sousse to help people deal with the aftermath of the terrorist attack there. We felt the full force of the media and we were prepared and confident thanks to Julie’s training. Knowing how to answer the most difficult questions under very real pressure and how to keep the tone human was a real revelation.”

Dr Sarah Davidson Head of Psycho Social Support BRC

“I spent 15 years working in Whitehall before coming to the British Red Cross and had been media trained on three occasions. This time, Julie’s training was hands down the best I’ve ever received. Her practical tips on how to prepare which match the process of working journalists was a real game changer in terms of how I now prepare for interviews. Julie and her team super charged my confidence and allowed my individuality to show. I’m not now trying to package my answers into neat little generic sound bites. I’m telling real stories that will hopefully resonate with the people we’re trying to reach.”

BRC Executive
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Working with Clanmac Media was a delight. Julie is personable, professional and flexible with top-notch industry knowledge and contacts. She was able to source me a fantastic cameraman and make-up artist for my business film at extremely short notice. I’d recommend them to any other company looking to hire crew and equipment, whatever the size of the project”

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