We’re working with our clients The British Red Cross to media train their executives. Our brief is to create workshops and strategy sessions where BRC staff from across the globe can learn how to deal with every conceivable media scenario they may face.
As staffs from the BRC are bound by their values of impartiality, we are helping them find a different way to tell their story.
We are teaching our delegates how to recognise a great story and to tell it confidently; ditching the corporate speak and delivering compassionate, unique insight that will speak to the audience.
Our experience in global news allows us to provide our clients with in-depth interview training using current News Anchors to put them through their paces.
Our mobile studio provides the backdrop for training and our video and interactive coaching resources make sure the training has a lasting impact on our delegates.
To reinforce why it’s important to understand the inner working’s of the media, we created a film explaining how the British Red Cross is viewed by it’s supporters and why the charities sector may come under fire from the press.